They’re social highflyers at the best of times! And now they’re on Facebook!
Having already done some content creation for some Burt’s Bees merchandising, I was asked to pitch for the management of the UK Facebook page.
With over 44,000 followers, this was no mean feat, as the page had already built up a dedicated community of bee-loving followers who love engaging with nature and sharing their bee-related experiences.
The aim was to develop a strategy of posts that would cover the brand’s products, heritage, values, consumer engagement and reward as well as create conversation. Working alongside Burt’s Bees creative agency, Glock, who produce all their brand assets and stunning imagery, we are continuing to develop a keen bee-loving community through the use of engaging and visually enticing online content.
You can visit and follow the page here. https://www.facebook.com/BurtsBeesUK
