A design agency client of mine is really passionate about using design and content to encourage consumer engagement. The Managing Director is very knowledgeable on the subject and was keen to create a series of informative whitepapers that clients and other industry members could refer to.
I was asked to research and write about a number of different controversial topics facing the travel and tourism industry. Some of them are still in draft phase, but this is the first of the finished and published whitepapers and I’m really pleased with the results – I think the client was too! This one focuses on how, or not, the tourism industry is keeping apace with the rapid shift across to mobile technology and how, in some cases, their lack of investment in this area of technology can affect their success.
You can download the final version here. http://www.scribecopy.co.uk/wp-content/uploads/2013/08/Pomegranate-inside-series-travel-and-tourism.pdf